#妳就是妳

Campaign Message and Goal

Keyboard Warriors are really common in the Asian social network community, cursing people that they don’t like or just don’t follow their own biases via social media.

Especially in Asia, the social community imperceptibly creates the image of women--how they should dress up and look like. Any woman not fitting in the stereotype could possibly be verbally violated online.

The goal of this campaign is to call for people to be kind to others even for whom we never meet, and also call for women to be themselves no matter what others comment about them.

See more details in the Treatment of this :60 PSA